Personal Work | Brand Identity
Overview
Created a brand identity for a small community group, including the logo, merchandise, social media assets, and video content. The goal was to build a visual identity that felt flexible, recognizable, and easy to apply across different platforms.
Design Brief
The concept was built around the ideas of light and diversity. By combining different typographic styles, the logo represents individuals coming together to create a greater light as a community. A standalone symbol was also designed to function independently across various applications. To strengthen the connection between the brand and its members, I developed a range of merchandise that naturally integrated the identity into everyday life.